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Fleet Advertising Advantages
When you compare our Cost Per Thousand (CPM) with
other media, fleet advertising proves to be the best
value for your money. Let's look at some of the numbers:
| Medium |
CPM |
|
| Newspaper (1/2 page BW) |
16.25 |
| Magazine (1/4 page) |
$4.95 |
| Billboard (city/ national) |
$3.00 |
| Fleet Advertising |
$0.90 |
Facts and Statistics About
Fleet Advertising
- 91% of the people surveyed by the American Trucking
Association (ATA) reported that they DO NOTICE words
and pictures on fleet vehicles.
- 75% reported that they developed a FAVORABLE IMPRESSION
of the company when graphics were used (utilised).
- 29% said they would BASE A BUYING DECISION on these
impressions
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